MacCullagh “Mac” Corcoran is a brand strategist, creative director, and business development professional with more than a decade of experience helping businesses strengthen how they position themselves, communicate their value, and pursue growth. As Partner, Brand Strategy & Business Development at Ketchum Business Valuation, Mac leads the firm’s brand strategy, marketing, strategic communications, digital presence, and business development initiatives.

Working alongside firm leadership, Mac helps shape KBV’s market positioning and long-term growth strategy, develop strategic relationships, identify new opportunities, and translate complex professional services into clear and compelling communications. His work spans brand development, creative direction, market research, digital strategy, client experience, and the development of presentations and other materials used to communicate the firm’s capabilities to clients and professional audiences.

Prior to joining KBV, Mac spent more than seven years with a middle-market M&A advisory firm, where he served as Research and Creative Director. In that role, he led branding, presentation design, and marketing initiatives for both the firm and its clients; supported business development and buyer engagement; conducted targeted market research; and helped position and market privately held companies through the transaction process. His experience also includes marketing automation, CRM strategy, digital product development, e-commerce, website development, and the creation of brand identities across both digital and traditional media.

In addition to his role with KBV, Mac is the Founder and Creative Director of Mac Ave Creative, an independent creative and growth-focused firm through which he works with businesses on brand strategy, graphic design, marketing, website design and development, communications, and business development. His approach combines creative vision with practical business strategy, helping organizations develop brands and communications that are not only visually compelling, but aligned with broader commercial objectives.

Mac has advanced experience across the Adobe Creative Suite and formal training in UX/UI and graphic design through Designlab. He also studied political science and philosophy at Michigan State University.